What that looks like
Four projects. The rest is in the archive.
Collection, brand and event, coming out of the same story.
Twenty years in advertising creative direction. Twelve building Fuel Motorcycles — product, brand and campaigns. Fifteen running Scram Africa, a desert ride that became a brand in itself. Work for Royal Enfield, MV Agusta and Scalpers.
Four projects. The rest is in the archive.
Most brands start at the top and move down. Everything is scoped and quoted after a first call.
Ten working days
A read on where the brand actually stands: what the product says, what the communication says, and the gap between them. It ends with three moves you can start on, not a list of observations.
Four to six weeks · the main thing I do
One territory, taken all the way down to something your team can build. A collection, an event, or both — because the strongest ones come from the same idea. You get a brief that doesn't need interpreting.
If you don't have a design team to hand it to, I can take it further and design the collection itself — the same way I did for Scalpers and Royal Enfield. Quoted separately, once we know the scope.
Six to twelve months
For brands with no creative director and no intention of hiring one full time. I hold the direction season after season, so the brand stops resetting every time a new collection starts.
No pitch deck, no procurement process.
Thirty minutes. You tell me what collection is coming and where it's stuck. I tell you straight whether I'm useful.
Two pages within 48 hours: what I do, when it lands, what it costs. Half up front.
I work directly with the founder or the product lead. No account layer in between.
If the answer takes more than a sentence, that's usually the problem worth fixing. Drop me a line and we'll talk it through.
Email me
